JimTom wrote:I would hazard a guess that any scope with a lifetime warranty would be quite durable.
Or the price includes enough to cover them replacing a percentage of those sold.
Lifetime warranty is never free, the overhead is built into the price.
Say 1% of owners make a claim that requires replacement of a $500 scope due to their clumsiness.
Everybody down the line has already made their profit from the sale, nobody is giving any money back to anybody, just a matter of a dealer filling out a form and dropping the scope in the mail. The manufacturer pulls a new scope off the production line and drops it in the mail. The manufacturer is the only one making any loss, the $50 it cost him to make the scope. So they have a "retail price increase" and sell them for $501 now, so even if 2% of scopes come back, they are still making money on them.
And if 10% of owners break their scopes during huge celebratory festivities upon hearing that the Green Party just received a bill for ten-billion dollars in reparations to the citizens of Australia...now I feel tingly all over and have lost my line of thought completely