I'm getting into fishing over the past couple of months with a mate who's already into it. They say lures are for catching fisherman, not fish. Damned if it isn't true for him.
We've been going out once a fortnight or so and every time he used 1-2 new lures, but he's bought 5-6 new ones since last time.
The box of lures is bigger than the box to bring fish back in now