Hi all,
A bit of info for those interested, or with the inclination to go find out more themselves.
Advertising on the site is delivered via Google Ads. We also use Google Analytics.
(This has been the case since day one, and we do not serve ads through any other provider or use any other analytics package. Just FYI.)
The advertising which "follows" you is known as Remarketing.
In a nutshell, the way this works is:
- You Google about "blue fish"
- You visit Site-A about "blue fish"
- You receive a cookie from Google about that search/site visit.
- You visit Site-B, possibly from performing another search
- If this site serves Google Ads, you may see an advertisement for "blue fish"
That's the most basic of explanations, of course, but if you're interested in learning more about it for peace of mine, or whatever reason, 'Google Ads' and 'Google Analytics' are the two things to research.
See you on the firing line.