We can't change the minds of the lunatic fringe.
We can ensure the mority of the community get the facts and can make well reasoned, non-biased logical decisions on the way they think.
It is up to us to be the best ambassadors for the sport, the industry that supports the sport, and to always be of the highest standards.
Lastly……when the media and the lunatic fringe resort to pumping out lies, remember "LEAVE NO LIES UNCHALLENGED". Take the media to task politely by offering them some facts that they may not have been privileged to have access to. The reporters do not want to be caught out as wrong and made look silly. Offer to help them understand the facts. They may not publish a retraction but they will refrain in future. If that does not work try the same with the editor. If that fails….blow the whistle and let them be embarrassed by their continual blunders despite the data you provided.