Depends on how youre using the scope...
If youre trying to use something similar to the "one shot method" of sighting in, or something similar, what the direction on the turrets tells you is the direction the bullet goes--not the reticle.
If youre trying to move the reticle to match the POI, everything is actually in reverse...you can see this, or to better understand this, strap the rifle down so it cant be moved & wind the scope off from being sighted in, or better still have someone else do it so you dont know which direction the turrets have been turned...then fire a shot into a target & try to wind the reticle back to the POI using the stated turret directions...then you'll see its all backwards--kinda...
Anyone whos set up a scope the old fashioned way with trying to align the scopes windage without turning turrets will know what i mean...
Well I know what i mean, despite the fact im probably not explaining myself well...
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I always get the windage mixed up, all based on how my mind thinks when it comes threads....
Back in my younger days of stripping & fixing old holdens, id get confused with things like pitman arm nuts/suspension etc etc etc while i was laying upside down facing backwards & trying do undo a nut from above, inadvertantly doing them up, or visa-versa...
So to counteract that mental confusion, i taught myself that for a standard right hand thread, no matter which way i was facing, turning clockwise was to turn it to the "right" & thus tighten...& to turn it anti-clockwise wa to turn it "left" which loosened the nut...
Now to transfer that to a scope is ok for elevation--my mind imagines a bolt/screw im loosening (anti-clockwise=left turn=up) & in doing so the head of the bolt comes up--or down if im tightening it up=turn to the right.. ...All good...
But...bring that logic to the windage turret & my thinks to turn anti-clockwise is a "left" turn--but it moves the POI to the right...
I cannot tell you the amount of times i have sat there & told myself out loud to "turn it the other way" while i turn it the wrong way...its very frustrating when doing a load test & want to see the POI clocking around the target, but ive started way off because my minds natural instinct says "anti-clockwise is left" & i wind it the wrong way for initial zero...then i have to adjust the turrets mid test & struggle to interpolate the shift to see common POI in the search for a sweet spot......
Edit...sorry Blade...i just read what youve said, that ive just repeated you...
The man who knows everything, doesnt really know everything...he's just stopped learning...