Pennsylvania Yank wrote:Now, now Title II.....They don't have a 2nd Amendment, a national firmly entrenched gun culture, or any powerful gun rights lobbies to help them overcome the idiots who think only with their emotions, and who have a distinct agenda to gain more and more control over the lawful populace.
Pennsylvania Yank wrote:The NRA is not just a gun lobby. They promote shooting sports and hunting, gun safety and are heavily involved with law enforcement training and communicating important gun rights issues to their membership and the population at large.
Pennsylvania Yank wrote:Of course as you say, it's immensely helpful to have citizens who value their rights and are willing to go the distance to preserve them but as I said above, it's infinitely easier to speak with and meet your representative to help preserve your Rights, rather than petitioning him to help re-instate or grant you a set of mere privileges you do not currently have.
Washington 5/16/2013 @ 8:00AM 76,426 views
Five Reasons The NRA Won The Recent Gun Control Debate That Have Nothing To Do With Politics
No matter one’s position on gun control, there are lessons we can learn from the recent battle on background checks. According to Gallup, Over 90% of the public supports background checks for all gun purchases, yet the measure failed to pass the U.S. Senate.
According to most published sources, the reason is simple: the NRA has tons of money and threatened to “primary” those who voted against their will in the next election. If only it were that simple. As my colleague Dr. Kelton Rhoads, reminds us: “People are generally unable to distinguish a successful tactic in a failed campaign, or a failed tactic in a winning campaign. People over generalize, and assume any tactic used in a failed campaign is a bad one. Whereas a successful campaign blesses every tactic used.”
I’m going to share with you 5 reasons why the NRA won, and they have nothing to do with the often reported reasons like their PAC funds, their ability to turn out pro-gun voters in every legislative district, and the abundance of their skilled in-house and external lobbyists, although those are all true.
They simply execute the basics extremely well. As NRA volunteer Robert in Arizona told his fellow members about the basics, “Thanks for emailing your U.S. Senator, but you have to also write a letter or send a hand written postcard. No one ever tripped on a bag of email.” The good news is the tactics the NRA employed that no one is talking about are things that you can implement in your next persuasion battle. In addition, there were some mistakes made by gun control advocates that unwittingly aided the NRA.
1. Transformational vs. Transactional Leadership
As an NRA leader who’s worked there for over two decades told me, “I think our volunteers’ passion and intensity cannot be matched. You can’t pull a switch; your grassroots has to have sustainability and you have to train people. We might be happy with a recent legislative victory, but we examine why we won, we evaluate what we need to do better, and get our volunteers geared up for the next battle.” But how do they foster that culture, that fervor?
When we look at the grassroots effectiveness of the NRA, a big part of it has do with their volunteer leadership. According to one of my annual grassroots conference faculty members, Dr. Brad Sagarin of Northern Illinois University, there are two kinds of leadership styles: transactional and transformational. “Transactional leadership rewards people for accomplishing goals, and interventions typically occur when problems arise. Transformational leadership, on the other hand, motivates followers through appeals to ideals and values, and instills volunteers with their leader’s vision and direction.” From what I have seen over two decades of researching grassroots best practices, the NRA (and many unions) practice transformational leadership.
One of their long-time volunteer organizers told me, “At NRA, we believe in true grassroots. We don’t think that volunteers are ‘customers.’ These people are our friends. I’ve been in their homes, I’ve met their children, I’ve sat at their kitchen table, I’ve met their grandchildren. In addition, we on staff do all the things that we ask volunteers to do. We walk neighborhoods and pass out literature, we get on the phones, we raise money, we volunteer for campaigns. We consider ourselves peers with our volunteers.” Remember, this is an “inside the beltway” professional speaking–trust me, it’s very atypical.
At an annual conference I sponsor for political involvement professionals, I was reading some of the materials that attendees brought to share with their colleagues. One was a regional NRA newsletter. There was the typical legislative update and election news, but there also was a full page dedicated to volunteers in this particular region. In fact, the staff member took the time to mention each volunteer by name, mentioned the activities and events they attended together during his recent trip to the region (many of which had nothing to do with the NRA), described much fun he had with these people, what good friends they were, etc. I had never before or since seen that kind of personal recognition of volunteers. There is a core of collegiality that is unmatched in many grassroots organizations.
The Bottom Line: What is your ratio of transactional vs. transformational leadership behaviors? Share your vision and give your volunteers meaningful responsibilities.
2. Superior Grassroots Volunteer Quality
Several years ago, National Journal conducted one of their “insider” informal polls, where they asked D.C. insiders and congressional staff to name the most effective lobbying groups. The NRA of course made the list (along with the Heritage Foundation, The Credit Union National Association, AARP, The Teamsters, The American Israel Political Action Committee, and others). What was revealing were the reasons why these groups were effective. The answers included: “foot power and financial power,” “their allies respect them, their opponents fear them,” and what I think is the most telling: “Their constituents back home are head and shoulders above other interest groups.” Having taught citizens at all income and education levels how to get powerful legislators on their side, I have seen the good and the mediocre among sincere citizen advocates. I’ve never worked for the NRA, but from what I know of their volunteers and volunteer leadership, they would be in the “head and shoulders above” category.
I know from the interviews I conducted with these volunteers as well as the volunteer leadership practices of the NRA, they take great care to train, equip, and motivate their volunteers. And their volunteers are willing to show up and do the work.
I interviewed three NRA volunteers for The Underdog Edge. These were rank and file NRA members who changed the mind of a (or several) legislators. However, I could not use their stories in the book. Why? They were so much more advanced and adept at persuasion compared to the other “underdogs” I interviewed. Because I was looking for a pattern of influence behaviors practiced a majority of the ordinary people I interviewed, I could not include them in my book —- they were that unique. What did they do?
3. Volunteers Who are Intrepid in “Showing They Know”
As I reviewed their interview notes for this blog post, I came across something startling. In each and every one of the interviews, with Shaun, Mike, and David —– they exhibited the same behaviors when influencing up that none of my other interview subjects did. It’s as if they had their own “code,” their own methodology for advocating with lawmakers. They knew more about current gun laws, and the constitutionality of them, than the legislators and in one case the law enforcement officials they were trying to persuade (and they did persuade them, by the way).
One of them took on a committee of state senators, a majority of them who were against a proposal. He received a call from his state lobbyist about a half-hour before a major piece of legislation was to be debated in Austin. He immediately headed to the State House to testify. As he told me, “I was able to refute, point by point, 9 aspects of a proposed state law which showed it was unconstitutional and only aimed at law abiding gun owners. I could tell I was successful when I saw how angry my own representative was with me. The key is, Amy, we know the law better than the legislators.” Whether you like it or not, the NRA volunteers know their stuff. They are well trained and intrepid when it comes to explaining their point of view.
As former Congressman Jim Ross Lightfoot told me when I interviewed him for The Underdog Edge, “Amy, we talk and listen to people all day. We get pretty good at telling who is truly committed and sincere and who is not.”
In the recent debate on background checks, one of the NRA’s top volunteers, Sean from Ohio, took the initiative to approach like-minded organizations and volunteered to speak at their upcoming meetings about the pending legislation. For two months he was giving at least three speeches per week to local groups. Two things stand out about this: 1) he is willing to give three speeches a week; 2) he knows his stuff enough to do this. I wonder how many organizations have volunteers capable and willing to do the same for their cause.
The Bottom Line: Do you equip your team to not just regurgitate talking points, but to practice intrepid advocacy for your cause? How would they do when they are challenged by someone up the food chain? Do you even trust them to carry important messages?
4. Investment in the Power of FTF
“FTF” in my world is “Face To Face,” as in FTF influence. I was excoriated by some for an opinion piece I wrote for Roll Call several years ago where I stated that many interest groups are relying too much on email advocacy. Amazingly, grassroots leaders were aghast that I dare state that while a vital part of the persuasion toolbox, online advocacy is but one of many tactics, and that you have to integrate all tactics to win. Some grassroots leaders called me and said their regional staff saw the article and ranted to them about my view and how they were concerned that I indeed was correct, because all of their resources were invested in online advocacy.
Two people called me after the article was published: an AFL-CIO staffer and an NRA staffer. The AFL-CIO person told me, “Amy you are right, so many people in this town push a button and think it is real grassroots. It takes real people.” This from a leader whose membership occupies less and less of the private sector workforce, yet still wields great influence. The other call was from the NRA. “Amy, I liked your article, but hey, if these groups keep doing online advocacy, that’s fine with me. Let them keep doing that, because we’ll keep doing what we do, and we will win.”
Remember what Congressman Jim Lightfoot said—legislators are pretty good at judging the credibility and sincerity of each and every constituent lobbying for a cause. Being face to face communicates that you are willing to make an effort; it increases your sincerity quotient.
I’ve seen this exemplified as well with one of my pharmaceutical clients. They have a very active structure of patient networks that advocate for legislation at the state level. These groups regularly convene offline for social and education events; there is a true offline community. They expressed concern to me that other pharmaceutical companies are now trying to copy their model. However, these copycat companies are creating online-only networks. I predict that the groups that have strong online and offline interaction will prosper while those that are only online will have persuasion challenges. There’s just no substitution for face-to-face interaction and the scientific literature hasn’t changed to date about its power. The NRA understands this and invests in it.
The Bottom Line: Online advocacy certainly is here to stay and plays a role in moving your message. However, online advocacy is the lowest form of commitment. What are you doing to equip your team to show up offline?
5. Narrative Goes Both Ways
Many have asked why the compelling stories of families affected by gun violence, particularly the Newtown victims, didn’t have more of an impact on this debate. Their stories of course had an impact; the Congress would not have considered gun legislation without them. But, as Brad Fitch of the Congressional Management Foundation wrote recently in his Roll Call article entitled “Power of the Personal Story Is Not New to Congress,” “In a survey of House chiefs of staff conducted last fall, when asked how frequently personal stories are used in meetings with their member of Congress, 88 percent said somewhat or very frequently.”
Stories are not new. It’s the combination of the story, the context of the debate, and the political accountability of the group telling the story that can move a lawmaker. I would never counsel someone to refrain from using narrative to make a point; we are hard-wired to respond to story. But the other side has stories, too.
While it seems like the NRA is portrayed as caring only about their guns, their rights, etc., there is a great deal of concern for the rights of others — for the underdog. As I reviewed my interview notes, each one, again, had a story of an underdog, an ordinary person, who would have benefited from their position —– people they often do not know or have relationships with, so they also effectively argue for the interests of others.
Mike told me the story of a local proposal to limit the number of guns one could buy per month. A woman who purchased a gun to protect herself from her estranged husband (against whom she obtained a restraining order) was attacked by him; her gun malfunctioned, but she survived the attack. However, due to the proposed law, she would not have been able to purchase another gun because it fell within the restricted time frame.
Another member reminded a local legislator who was fighting the location of a gun range near his church that a 90 year old church member who was gunned down at a local restaurant was killed by those who illegally obtained guns, and that that issue was more important to address than the location of a practice range.
The Bottom Line: How can you advocate for others you do not represent? Remember, legislators expect you to talk about how you benefit; when you look out for others, you increase your persuasion quotient.
So, agree or disagree with the NRA, there are factors besides the “money and power” theme to to their effectiveness, but they are not as predictable or malignant as the “money and power” theme, is it?
And, like any other group, they benefited from the mistakes of their opponents. Here’s a few of them for your consideration.
Rahm Emmanuel’s Recruiting of Pro Gun Democrats
Something Democrats who favored the background check legislation have failed to remember (and few in the media are reporting) is that many of their colleagues were recruited to run for office precisely because they were “pro gun democrats.”
That’s right, back in 2006, an element of Rahm Emmanel’s strategy to win back the House in 2006 was to recruit candidates who supported gun rights. There was a reason Rahm Emanuel recruited them all those years ago–he felt that they would be less threatened at the polls because of the NRA’s ability to impact elections.
The Bottom Line: The philosophy and campaign platform of an elected official of any level still matters. Legislators who ran in pro-gun districts and included their support for gun rights are going to generally maintain that commitment and philosophy.
Leveraging Your Opponent’s Mistakes
Michael Bloomberg has tons of money and holds himself in high regard. He has created the Mayors Against Illegal Guns Group which will impact this debate. He has already spent $12 million of his own money for advertisements against the NRA’s position in key states. However, I believe it backfired in this recent debate.
His group ran ads over the last congressional recess in places like Arkansas and Arizona. Instead of winning over Arkansas and Arizona voters, it gave Senator Jeff Flake (R-AZ) and Mark Pryor (D-Arkansas) the ability to say that “New York City didn’t tell them how to vote.”
Many gun safety advocates will press on and continue to run ads, which is a standard tactic and is perfectly acceptable. However, we know how just running TV ads worked for Karl Rove’s Super PAC efforts to elect Mitt Romney. You’ve got to have several tactics at the ready and not throw money at a couple obvious tactics.
The Bottom Line: Sometimes your opponent makes a miscalculation which benefits you. Be ready and unafraid to leverage it to your advantage.
Pennsylvania Yank wrote:But to stay on subject, how exactly would this type of powerful grassroots and "power of the individual" dynamic translate to the struggle of many Australian gun owners, who are essentially clinging to hopes and dreams rather than tangible rights at this point...
...and where the most vocal proponents of gun rights in Australia are quickly isolated and labeled as dangerous lunatics, often by a large percentage of moderate gun owners within their own ranks?
How could your individual involvement model lead to a successful importation of an 8 shot lever action shotgun for instance, if that was the first battle per se of the new war?
The Aussies have no strong tools and no barn.
Title_II wrote:bluerob wrote:I'm hoping that all of the associations that represent shooters are able to "get it together" and start pushing harder back against anti gun lobbies. In view of what Mr Abbott is attempting, is that really happening?valkyrie wrote:so when do we sue?
Hope in one hand and poop in the other, see which fills up first.Gwion wrote:You have it pretty well summed up.
Our only real chance is to bring the neutral majority on side purely on the principle of abating the undermining of our freedoms as a society as a whole.
Is anybody here actually going to do anything?
You have no hope and no chance as long as you treat this like a football game on TV and just watch and speculate.
Are you afraid it won't do any good to call or meet with your reps (usually their staff)? OF COURSE IT WON'T. It didn't do us any good, either. Nobody takes the first call or meeting seriously. You are going to have to fall on your face a lot and accomplish very little for a time before you are taken seriously. So you better get started right now!
I'm sure some of you went through more humiliation and rejection to bang the hot girl in school.
bluerob wrote:valkyrie wrote:so when do we sue?
I think you'll find that you can't actually "just sue" the state and federal governments as such (in relation to our circumstances, but, I'll have to get my law books out), but, could perhaps mount a High Court (or Federal or both) challenge to the validity, intention and practical application in the community of this decision. Sadly, that'll cost more than 7,000 shotguns.
Because the word "terrorist" has been used, this could also make life difficult.
I'm hoping that all of the associations that represent shooters are able to "get it together" and start pushing harder back against anti gun lobbies. In view of what Mr Abbott is attempting, is that really happening?
Having Mr Borsak making derogatory comments about Mr Abbott on a regular basis, instead of making sensible and measured comments in front of his wall trophies aren't doing us any favours either. A bit of common sense is needed. If having a trophy wall is your thing, keep it private. This is for obvious reasons.
As David Brown has mentioned (together with a few others), it's important that each and everyone of us writes a letter as indicated.
If only we could get 250,000 people organized.
David Brown wrote:For our US friends…..have you listened to Gun Talk this week. The SAF folk have a new fight over the NICS check files having more folk added just because their kids help manage their finances, so on the prohibited list! Seems we are swapping our bad ideas on gun laws between Obamma and Abbott.
Title_II wrote: Australians can make a difference if they stand up, fight, and never quit. It does not have to be an all-consuming process. A few people putting in 5 minutes a week and an hour a month can make a world of difference. Just remember the golden rule that you have to bring other people in once you start, and then inspire them to do the same.
brett1868 wrote:The Aussies have no strong tools and no barn.
Unfortunately we have many big tools, most of them in politics
Gwion wrote:Interesting to see that debate about Australian issues is being carried on by Americans.
Here are a few things for you to consider:
- There are no such thing as "gun rights" in Australia. Having a firearm has always been a freedom, not a right. Coming to grips with this reality is the fundamental difference dictating an Australian approach to the issue and not an American one.
- Australia is, on the whole, quite accepting of gun ownership in a historical context. Accepting of firearms as useful tools in agriculture and for humane hunting and legitimate sporting uses.
- We, as a whole in Australia, see no need for guns for self defense and interperate those pushing this agenda as wanting to establish and "American type" gun culture; something that the average Australian does not want to see.
The challenge in Australia is to get the average Aussie on side and to get them to vote against the constant erosion of freedoms. And that is a HUGE challenge, because the average Australian is quite politically apathetic and will basically vote for who ever their family or peer group spouts as the way to vote with out actually understanding the issues at hand. They will never vote to "protect our gun rights", but they may vote to protect their own freedoms.
coloradoboy wrote:you guys need the NRA pronto.
and resurrect charlton heston
"...from my cold dead hands"
Gwion wrote:No worries Title. I can see how my post may be taken as 'aimed' toward the Yanks.
My intention was to point out a few cultural issues that the Yanks may not be aware of here in Australia.
I agree that we need a proactive approach. The first hurdle is to be seen by the wider public as 'normal people', as the irresponsible few have made it easy for us all to be tarred with the same brush in public perception. This is something everyone can work towards in some small way.
We need the average Aussie to be wicker to think, "Aunty Pat needs a fair go, she's put a lot into her sport and gets a lot out of it". This will lend more weight to any organised efforts at a government level.
Pennsylvania Yank wrote:Gwion wrote:No worries Title. I can see how my post may be taken as 'aimed' toward the Yanks.
My intention was to point out a few cultural issues that the Yanks may not be aware of here in Australia.
I agree that we need a proactive approach. The first hurdle is to be seen by the wider public as 'normal people', as the irresponsible few have made it easy for us all to be tarred with the same brush in public perception. This is something everyone can work towards in some small way.
We need the average Aussie to be wicker to think, "Aunty Pat needs a fair go, she's put a lot into her sport and gets a lot out of it". This will lend more weight to any organised efforts at a government level.
Curious about this "radical fringe" that you think moderate gun owners should try to disassociate themselves from. Would the radical fringe include those who want to bring back lawful semi-automatics?, or are they simply people who are vociferously and/or obnoxiously confronting politicians and/or testing the limits of the current restrictions? or are they both?
What is your opinion on attempting to roll back and repeal certain laws, as opposed to simply trying to draw a line against further restrictions?
pajamatime wrote: in relation to voting though it appears to be a very controversial situation on how to vote to begin with...some people want us to vote above the line and some want us to vote below the line? anyone want to add their 2 cents please do.
Gwion wrote:@ Brett.
Cheers, mate. Being a responsible shooter is nothing to be ashamed of and being a shooter and also being PC are not mutually exclusive. Keep sharing your sport with those around you as though it were nothing out of the ordinary.
Gwion wrote:@ PenYank.
To understand what i mean re: 'radical fringe', you need to be familiar with our political history over the last 20 odd years. That's not something i am about to try to fill you in on.
I am all for looking at the legislation and making it easier for licensed shooters to access firearms suited to particular activities. It is bandied about a lot, but the New Zealand model seems to work very well.
To achieve any roll back, we would have to concede to more stringent licencing arrangements/qualification. EG: as they do in NZ, with interviews and individual vetting of licence applicants.
I guess the 'radical fringe' i'm referring to are those saying that no licencing or regulation is necessary and everyone should be able to get what ever they want for what ever purpose they want. Those days are long gone in Australia and the general population doesn't want to see them return; including many licensed shooters.
Many, if not the majority, are happy enough to comply with some regulations in the interest of public safety. Safe storage requirements are seen to keep children safe and prevent accidents. The vetting process for licenses is seen to keep access to fire arms out of "unstable" hands.
Pushing to have all firearms laws repealed does us no favours if we want to be seen as reasonable and responsible members of the community. Putting forward reasonable and considered alternatives is for more useful. If you aren't prepared to give, you can't expect to take.
And again, the Us & Them attitude just puts otherwise supportive people off side.
Just my take. Some will agree, some will disagree.
Oldbloke wrote:Who has sent an email to the PM or local member? Lots of talk here, but is there any action?