One day 'the people' will realise that the media barons, dictate public sentiment and decide who rules the land...Murdoch decides who we vote for - its quite simple really, if 'he' wants a labor government next he'll bias the coverage in favor of Labor and vice versa.
People decide what they like and dislike by what they read in the papers, after all, they speak the truth

and that is the source of daily news and knowledge

for so many.
You didnt know you despised puppy farm until they told you.... (that you should hate puppy farms), right?
Didnt know you hated Trump... until they told you he's a bigot and wants all muslims banned from entry (even though they manipulated what he said) right?
Just like so many didnt know we needed tougher gun laws in Australia....until they reported this incident and tacked on the poll....
If they added that rainbow colored streamers and marshmellows were falling from the sky.... how many people would actually check? none, some or many??